About this Video:

This episode was one of those conversations that sounds simple… and then you realize it’s the stuff that actually decides who gets a premium multiple and who just “gets acquired.”

I brought on Brian Znamirowski because he’s been inside private equity-backed companies doing the under-the-hood work most founders avoid: operational infrastructure, people programs, and the real-world drivers of EBITDA expansion. And right out of the gate, we hit the truth that more operators need to hear—entrepreneurs obsess over growth, but private equity obsesses over value creation. Those two things overlap sometimes, but they’re not the same.

We zoomed in hard on healthcare, because it’s its own beast: reimbursement complexity, staffing pressure, compliance risk, and a war for talent that’s not slowing down. Brian’s take was clear—PE wants performing companies, yes, but they’re also looking for businesses that can retain and scale great people. If the whole business is propped up by a couple “heroes” and those people leave post-acquisition, you’ve got a problem. That’s why he kept coming back to reliance on key players, retention, and succession planning. If you don’t have a plan for what happens when your star provider, star salesperson, or key executive walks out the door… your valuation is already discounted. You just don’t know it yet.

One of my favorite parts was how he broke down the “stop winging it” milestones. He said the moment you hire employee #1, you’re in a new game. But when you hit that 25–50 employee range, you either install real systems—job clarity, management structure, recruiting and retention frameworks—or chaos starts compounding. And that chaos shows up later as turnover, stalled capacity, and softness in revenue.

We also talked about what separates premium exits from average ones. Brian’s answer wasn’t sexy, but it was dead-on: compliance, documentation, and risk containment. If you’ve got big revenue but massive hidden risk underneath it, buyers will price that in. The best operators can prove they’ve audited what matters and they’ve reduced risk intentionally—not just chased top-line.

Then we got into the “money on the table” question, and he dropped a gem: most companies don’t actually know whether their revenue-generating employees are producing at full potential. They’re booked out, busy, and still leaving revenue behind because nobody asks a basic question: Do you have what you need to do your job? And the crazy part is how often the answer is “no.” Fixing those constraints—tools, enablement, processes—can unlock capacity fast, and capacity turns into revenue, which turns into EBITDA, which turns into a better exit.

We closed with Brian’s call to action: he likes real partnerships, real alignment, and helping owners build a practical plan to scale—whether that’s hiring the first employee or cleaning up the people platform before a sale. If you’re trying to grow, sell, or even just stop your business from being dependent on you, this episode is a blueprint.

And yeah… we kept it right around 30 minutes—almost like I’ve done this before. Connect with Brian on Linkedin